Our commitment wins in the Middle East

Developing new business markets has proved to be particularly difficult for a lot of industries in recent years mainly due to global financial downturns. UK-based companies have also had a tough time of things and of course the reactions to Brexit have done little to help. However, as they say, “when the going gets tough – the tough gets going”.

As a leading global high and low voltage electrical training provider, The Faraday Training Group consistently looks at developing new international partnerships. With a lot of companies deciding to pull out of the Middle East region (mainly due to the massive fall in oil revenue), we decided not to jump ship and continued to invest in terms of time and money, to develop a business strategy with major players in the region.

As a result of this, we have recently secured two new business contracts worth in excess of a half million pounds over the coming years. We will provide a mixture of high and low voltage electrical courses in different industry sectors, working in both the government and private market sectors.

Stuart Corner, The Faraday Training Group Sales Manager for the Middle East, said: “Understanding the culture, as well as being commercially aware, plays well when doing business in the Middle East.

“Oil prices affect everything and careful consideration has had to be taken about where customers spend their money and on what. The Faraday Training Group has shown that it is seriously committed to working within this market, and we have high hopes for our future work in the region.”

Future plans for the Middle East include regular client visits as well as attending Expos, trade missions and exhibitions.

“Although this is a very good start, we are also looking to close on further business and are well advanced in talks with other clients in several market sectors,” concluded Stuart.

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